As technology advanced and the internet has become customers’ first choice for discovering and buying items, as well as services, many markets have experienced important changes, in terms of marketing, accessibility and the process of trading. Because of the particular nature of different goods, some markets were more affected than others and the electronic devices industry is one that has been greatly affected by the internet and the new customer behavior. Since discovering cheaper products and services online has become the general belief, customer started looking for lower price electronic devices on the internet, high-street stores registering an important drop in buyer attendance. However, the opportunity to discover these items at a more reasonable price is not the only factor that affected the move in the buying trend and there were many other reasons for which customers would seek an online electronic store before even considering going to regular shops.
As a result of the internet being so popular when it came to people looking to buy electronic devices, famous brands and even big electronic devices sites started to build their own online system where they would sell lower price electronic devices. In fact, many of them started offering all sorts of offers, preferential prices and discount rates to online buyers, offers and deals that they could not discover in the regular shop and that they could only have by buying online. It was a good online marketing strategy that corresponded exactly to the customers’ desires, but that also caught their eye and steered their attention towards the same famous brands or shops, so that these wouldn’t lose too many customers. However, the big difference with the appearance of the internet industry was that more small retailers stood a chance in front of big shops, because they got access to an easy, quick and affordable manner to reach their target customers.